I think, therefore I write

Tag: Advertisements

Where did you get my number?

Phone call 1:

Caller: Hi Ma’m, We are calling from Axis bank. Do you want a personal loan?
Me: No, I don’t. And I don’t remember giving my number to Axis bank at any point. Where did you get my number?
Caller: From the database Ma’m.
Me: Which database do you get it from? I have registered under Do Not Disturb and if still my number is being accessible for such Ads,  I want to raise a complaint.
Caller(Timidly): Sorry Ma’m. (Hangs up the phone)

Phone call 2:

Caller: Hi Ma’m, We are calling from ICICI bank and this call is about a free credit card. Are you interested?
Me: No, I don’t. And I don’t remember giving my number to ICICI bank at any point. Where did you get my number?
Caller(Confidently): From XXX company’s database Ma’m. (Here the company is the previous company I worked for)
Me: I don’t think companies are supposed to give away numbers like that, that too especially when I am not working there anymore.
Caller: Then you can talk to the company Ma’m. Now about the credit card…
Me: I will talk to the company and even if they give you are not supposed to call numbers registered under Do Not Disturb for advertisement purposes of your convenience. If this continues, I might have to raise a complaint on your bank.

(Caller hangs up abruptly)

Phone call 3:

Caller1: Hi Ma’m, We are calling from CITI bank. Are you interested in getting a credit card?
Me: No, I don’t. And I don’t remember giving my number to CITI bank at any point. Where did you get my number?
Caller1: From the database Ma’m.
Me: Which database do you get it from? I am asking because I have registered under Do Not Disturb and if still my number is being accessible for such Ads,  I want to raise a complaint.

(Caller1 fumbles and hands the call to Caller2 with whom I repeat the same query)

Caller2: Ma’m, our boss gives us the database details and we just call from the back office ma’m.
Me: Then connect this call/escalate this to your boss. I want to know how this is happening.
Caller2: Ma’m. This is a new offer. So we just call all numbers just like that. (Thinking this will save them as it is happening for everyone)
Me: Isn’t what you are doing illegal? It’s wrong to call the numbers under Do Not Disturb and I can complain against you for violating this.
Caller2: Sorry Ma’m. We will delete your number from our database. (Hangs up)


Source: topmobiletrends.com

I used to be the super polite girl who listened to all the advertising calls and then refused with great difficulty. Then as the calls increased, I outright started refusing but without asking anything in return. Now, I don’t leave any person who calls me for advertisements which I didn’t sign up for. Even if it takes a couple of minutes, I make sure I give a piece of my mind. This indeed reduces the calls from the respective advertisers. However since there are 1000s of such spam callers, it keeps going on. Most callers hesitate and stagger back the moment you ask “Where did you get my number?”. They don’t have a proper answer because they just take/buy it from the various sources offline and online.

Speak up for yourselves. Stand up against such crude selling of data. It’s your number and you have it to receive valid phone calls, not spam calls. If you need a loan or a credit card, you will approach the bank and they too know it. There is no need for them to call you everyday and check if you have had a change of mind.

Until later 🙂

It’s time to advertise

I have a strange habit, watching Ads. You heard it right. I watch advertisements without switching channels. I smile at those that are creative and constructively intriguing and cringe at those which are nothing but pure crap.Everyone knows about these 2 categories, but there is yet another category. They won’t have a point in the first place, to start with. I have listed a few from the top of my head (no chronological order or stuff like that), in each class. Readers are welcome to add their favourites and the opposite in the comments form 🙂

6 creative Ads:

Servo Lubricant Oil: The little boy dragging in his creaking car toy and the guy placing servo oil container caps as wheels and then the creaking stops. It is not much but  it puts forth the point brilliantly,IMHO.

Dairy Milk Silk: The dancers who forget that they have to get on stage in a few minutes and keep on eating the chocolate mesmerized by its taste. Good one 🙂

Airtel: Har ek friend zaroori hai yaar. The different ways of portraying how nonsensical friends can be; yet all of them are needed and hence airtel connects you at lower rates. It gives you a feel good touch because all of us know how nonsense is understood, discussed, valued and respected in friendship 🙂 😉

Bournville: With only the perfect cocoa from Ghana 🙂 The cocoa bean which gets rejected starts crying. That’s very cute and the ad puts forth the point that the chocolate is made from the best of best cocoa beans.

McDonalds: This ad used to run a while ago. I haven’t seen it in the recent past. 2 kids, a girl and a boy would be sitting in a bench and the girl would ask the boy if they are girlfriend-boyfriend yet. The boy would say not yet justifying that girlfriends are too demanding. The little  girl would then pout and say “Muj ko sirf McD Aloo Tikki chahthi hoon” meaning “But, I just want McD’s Aloo Tikki and nothing else”. The little boy would smile and tap his pocket and say “Then, ok”. The low price is put in the limelight.

Naukri.com: Everyone knows about the famous Hari Sadu ad. It is one of my favourites till now 🙂

5 mute Ads:

Scooty Streak: I do not get why any sane-minded person would get two-wheeler just because it is sexy. On a second thought, can a two-wheeler be sexy? I do not know. I somehow don’t get a feel that I would want it just because it is sinfully black without wanting to know about its useful specifics. I would rather look at the mileage it gives and how easy it is to handle etc and then come to the stylish part. The ad portrays stuff in the reverse order.

Kalyan Jewelers: I accept that “????????? ???? ???????” concept and the way they present it is good and moving. But, I do not see why I should put my trust particularly in you. I can as well place my trust in some other XYZ jewelers. If you are advertising one of you specialities, justify it. Like how, your jewels are the best so that we can safely trust you and buy your stuff. Else, think of some other creative way.

Kiscol Steel: Namitha as a civil engineer in Kiscol steel? What do you want to prove? :rolling eyes:

Fairness creams: Has anyone really got that fair in one week? No, right? That explains it enough. Just go for something else guys.

Idea 3G Sim card: The ad is different, I accept that much. But, Mr.Jr.Bachan, Idea 3G is definitely not going to stop over-population in in India and you know it too. To top it, the line said by the woman “???? ??????????? ??? ???????? ???????? ??????? ???????” meaning “I am  sacrificing my sex life for the nation” is just  too much. ( Though I feel, the other ad for Idea 3G where a guy presents it to a girl to divert her on the date with another guy, is better. That can actually happen, you know 😉 )

4 crappy Ads:

Deodorants for men: I am not even going to start explaining this one, as we all know what kind of crap they show. *Puking*

Bommies nighties: Any guy who is on the verge of fighting or short-tempered, will calm down on seeing a homely woman in this nighty. So, all the women can wear these nighties and terrorism will stop. Won’t it?

Thums Up: What have I done for thumbs up? None and I wont do anything in future also. If I lose a bottle of Thumbs up, I will go buy another bottle or if I could not I will buy something else to quench my thirst, but definitely won’t jump off a cliff and jump into fire.

Ponds Dreamflower Talc: The Guy feels bad for eloping and the girl consoles him saying that they can call everyone for the reception. That’s a twist in the love story and this is an ad for a talcum powder. Yuck!!!

Well that’s it for now. I had come across the below image long back in one of the forwards that flood my inbox. It impressed me and here it is for you.


Now, that is called creative advertising 🙂 Though they don’t say anything classy about their product, it catches the eye. And that’s all is needed. Just make the mass pause and look at your product for a while.

Until later 🙂

P.S: I did my first recipe post (Golguppas @ Paanipuris) at DOV 🙂