I have a strange habit, watching Ads. You heard it right. I watch advertisements without switching channels. I smile at those that are creative and constructively intriguing and cringe at those which are nothing but pure crap.Everyone knows about these 2 categories, but there is yet another category. They won’t have a point in the first place, to start with. I have listed a few from the top of my head (no chronological order or stuff like that), in each class. Readers are welcome to add their favourites and the opposite in the comments form 🙂
6 creative Ads:
Servo Lubricant Oil: The little boy dragging in his creaking car toy and the guy placing servo oil container caps as wheels and then the creaking stops. It is not much but it puts forth the point brilliantly,IMHO.
Dairy Milk Silk: The dancers who forget that they have to get on stage in a few minutes and keep on eating the chocolate mesmerized by its taste. Good one 🙂
Airtel: Har ek friend zaroori hai yaar. The different ways of portraying how nonsensical friends can be; yet all of them are needed and hence airtel connects you at lower rates. It gives you a feel good touch because all of us know how nonsense is understood, discussed, valued and respected in friendship 🙂 😉
Bournville: With only the perfect cocoa from Ghana 🙂 The cocoa bean which gets rejected starts crying. That’s very cute and the ad puts forth the point that the chocolate is made from the best of best cocoa beans.
McDonalds: This ad used to run a while ago. I haven’t seen it in the recent past. 2 kids, a girl and a boy would be sitting in a bench and the girl would ask the boy if they are girlfriend-boyfriend yet. The boy would say not yet justifying that girlfriends are too demanding. The little girl would then pout and say “Muj ko sirf McD Aloo Tikki chahthi hoon” meaning “But, I just want McD’s Aloo Tikki and nothing else”. The little boy would smile and tap his pocket and say “Then, ok”. The low price is put in the limelight.
Naukri.com: Everyone knows about the famous Hari Sadu ad. It is one of my favourites till now 🙂
5 mute Ads:
Scooty Streak: I do not get why any sane-minded person would get two-wheeler just because it is sexy. On a second thought, can a two-wheeler be sexy? I do not know. I somehow don’t get a feel that I would want it just because it is sinfully black without wanting to know about its useful specifics. I would rather look at the mileage it gives and how easy it is to handle etc and then come to the stylish part. The ad portrays stuff in the reverse order.
Kalyan Jewelers: I accept that “????????? ???? ???????” concept and the way they present it is good and moving. But, I do not see why I should put my trust particularly in you. I can as well place my trust in some other XYZ jewelers. If you are advertising one of you specialities, justify it. Like how, your jewels are the best so that we can safely trust you and buy your stuff. Else, think of some other creative way.
Kiscol Steel: Namitha as a civil engineer in Kiscol steel? What do you want to prove? :rolling eyes:
Fairness creams: Has anyone really got that fair in one week? No, right? That explains it enough. Just go for something else guys.
Idea 3G Sim card: The ad is different, I accept that much. But, Mr.Jr.Bachan, Idea 3G is definitely not going to stop over-population in in India and you know it too. To top it, the line said by the woman “???? ??????????? ??? ???????? ???????? ??????? ???????” meaning “I am sacrificing my sex life for the nation” is just too much. ( Though I feel, the other ad for Idea 3G where a guy presents it to a girl to divert her on the date with another guy, is better. That can actually happen, you know 😉 )
4 crappy Ads:
Deodorants for men: I am not even going to start explaining this one, as we all know what kind of crap they show. *Puking*
Bommies nighties: Any guy who is on the verge of fighting or short-tempered, will calm down on seeing a homely woman in this nighty. So, all the women can wear these nighties and terrorism will stop. Won’t it?
Thums Up: What have I done for thumbs up? None and I wont do anything in future also. If I lose a bottle of Thumbs up, I will go buy another bottle or if I could not I will buy something else to quench my thirst, but definitely won’t jump off a cliff and jump into fire.
Ponds Dreamflower Talc: The Guy feels bad for eloping and the girl consoles him saying that they can call everyone for the reception. That’s a twist in the love story and this is an ad for a talcum powder. Yuck!!!
Well that’s it for now. I had come across the below image long back in one of the forwards that flood my inbox. It impressed me and here it is for you.
Now, that is called creative advertising 🙂 Though they don’t say anything classy about their product, it catches the eye. And that’s all is needed. Just make the mass pause and look at your product for a while.
Until later 🙂